Swadeshi Coming Full Circle

, , 1 Comments

Recently my kids were reading a chapter in their Std IV English text book - "My First Encounter with Swadeshi" by Indira Gandhi. I remembered this lesson from childhood as well, where Indira Gandhi, then a kid, gave away her favorite imported doll under the influence of Swadeshi movement. The recent developments in the US made me to think that the Swadeshi movement has come a full circle, after more than 100 yrs.

Obama's love for Outsourcing
President Obama's always had the "anti-outsourcing" agenda high on his election manifesto. No wonder the US Govt is taking steps to curb outsourcing to Indian companies, to the extend possible. Recent few developments in particular are indicative of the overall mood against outsourcing to Indian companies.

Firstly, US hiked Work Permit (H1-B) Visa fees from $320 to $2,320 - a huge 625% increase. Although the stated reason was to fund the millions of dollars required to beef up the security at Mexico border, the real reason was to discourage US companies from getting knowledge workers from India. $3000 is quite a significant amount and is likely to hit the profitability of an "on site" resource from Infosys, TCS and Wipros of the world.

Second - more severe - was that the Ohio state disallowed any government IT and back office projects to be outsourced outside to countries like India. The country which is still in the process of recovering from one of the biggest economic downturns of the recent past, is struggling with issues like unemployment. This is an effort to to address unemployment issues. Many see the upcoming elections as a major motivating factor.
Whatever the reasons be, such protectionist steps are counter-productive to the very economic recovery process of the US and against the spirit of open global trade. The only option for the US govt to address unemployment is to create new employment opportunities by letting the US companies (and Govt) be more competitive. More than 50% of the Fortune 500 (read top 500) companies in the US outsource their IT projects and back office to India. Steps like these will only make them lesser competitive. The ban has been widely criticised and seen as very narrow & short-term focused.

Life coming Full Cirlce
Relating it back to the "My first encounter with Swadeshi", I feel this is life coming full circle. Swadeshi movement was started in 1905 by Gandhiji. It was an economic strategy to improve economic conditions in India through self-sufficiency by boycotting foreign products and the revival of domestic-made products and production techniques. The second wave of Swadeshi was driven by the "Sangh Parivaar", 50 yrs after Independence when the Indian economy opened up and allowed foreign companies to setup their shops here. The second one was to protect the local businesses from the biggies from US. Almost 15 yrs down the line, India has moved on. The economy has seen steady growth. We have survived the largest global downturn of 2008-2009 and have emerged stronger. India also established itself as the global leader of IT and back office outsourcing. Giants like TCS, Infosys, Wipro, Bharti, Tatas, Reliance, Essar, etc have gone global, acquiring large enterprises of the west and established themselves as globally competitive organizations. The term "Indian MNCs" became popular. Gone are the days when the desi companies ran under the threat to go out of business because of MNCs from US comping to India. The things have actually turned upside down. The biggest Capitalist economy on the planet is today forced to take steps to save its companies from the threat from the East. Its Swadeshi coming full circle.

Can he ?
All said and done, outsourcing is a reality and an inevitable need of the US companies in order to remain competitive in an economy increasingly dominated from East (read China, India). Obama administration can not stop outsourcing by private companies. Incidentally I am writing this at a time when my own company is in the process of moving some jobs to Hyderabad.
What is the next thing to come full circle. Is it Indian Rupee against US Dollar? Will that happen?

1 comments:

A. R. Rahman - Doubting the Legend

, , , 4 Comments

Nothing seems to be going well with Common Wealth Games. As if the controversies relating to the corruption surrounding CWG were not enough, even the theme song composed by A. R. Rahman as well has become a point of controversy. The media has gone crazy in criticizing Rahman on the song to the extend of concluding that he no longer has his focus on India and is too occupied with assignments from Hollywood. Did we forget so quickly that he is the one who put India on a global map and brought home the Oscars and Grammys of the world? Why is our memory so short and reactions so extreme?
Last week the theme song for CWG was released. You can listen to it online here.



General reaction to the composition has not been very encouraging all over. The critics didn't like it. Common people didn't like it. There are open reactions to the song on Facebook with fans expressing their dislike for it. The media stretched it too far. Mumbai Mirror ran a huge article on him "Lost to the World" claiming that he has more ambitions in Hollywood, is inaccessible to producers in Bollywood and hence is "lost to the world". It was only a few months earlier that the same media made him the God after he brought home the golden lady of the Oscars. Suddenly after not so great innings with Ravan and CWG, his very commitment to his own country is being doubted.
Our media, and we as a society, are so extreme in our reactions to our heroes. Whether it is Rahman, or Sachin or Dhoni we tend to go over the board when they succeed, bring us glory, and quickly forget it within no time if they lose form.
Let us not forget the umpteen number of super compositions that the "Mozart of Madras" has given us. Starting with Roja, Dil Se, Taal, to Bombay, Lagaan, Swades, RDB, Guru, Jodha Akbar and so on. His melodies are incomparable to his contemporaries. Have a revision of his body of work here, if you need to.


Try to build such a piece for all the composers of the contemporary hindi cinema and you will run out of stock even before you start.
I honestly did not like the CWG song. But then, I also think that "Jai Ho" is not Rahman's best composition. It still took the world by storm. My opinion does not matter. As a fan, I don't expect that I will love all of his compositions and I am perfectly fine with it.

Rahman is a hot topic of discussion everywhere right now. Unfortunately for wrong reasons. Through a discussion thread on Facebook with my friends Uday and Anish, an important observation came up. The comment Rahman made before the release of the CWG song, as Uday points out, was very "non Rahamanish". He said - "Song would go beyond Shakira's chart-buster for this year's soccer World Cup 'Waka Waka'. This is a humble request to the legend. We would love to see the same low-profile, humble Rahaman who would let his music speak for him rather than he making such tall claims and eventually not fulfilling them. We understand he is also a human and these things are normal. But as Anish says rightly, "Its tough for anyone, more so such greats, to not make such a faux paux once in their lifetime. Rahman's greatness will lie in how he takes this experience and comes out of it". I can't agree more.

4 comments:

Subscribe to: Posts (Atom)